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Restaurants

Full tables once.
Empty ones the next week.

Restaurants live and die on repeat visits, Google reviews, and word of mouth. You're already doing the hardest part — cooking great food and delivering good experiences. But if you're not systematically asking for reviews, building a loyalty loop, and re-engaging customers who've gone quiet, you're leaving the most predictable revenue on the table.

Review generation engine Loyalty & VIP programs Re-engagement campaigns Catering & event enquiries No-show reduction Birthday & seasonal campaigns
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The Restaurant Revenue Gap

Where repeat business
disappears.

Without Automation
With FunnelXperts
Customer has a great dinner. Leaves. You never hear from them again. No review asked. No loyalty loop.
24 hours after the visit: automated review request. 3 weeks later: 'We'd love to see you again' message with a return offer or loyalty incentive.
Reservation booked through OpenTable or your website. Customer doesn't show. Table sits empty.
Automated confirmation + 24hr reminder with easy reschedule option. No-show rate drops. Tables fill.
Catering or event enquiry comes through the website. Response takes a day. They've moved on.
Instant automated response to catering enquiries. AI-assisted qualification for event size, date, budget. You only step in with warm, qualified leads.
Birthday promotions sent to everyone equally. Most customers ignore generic mass marketing.
Birthday message sent on the actual date with a personalised offer. VIP customers tagged and treated differently. Campaigns targeted by visit frequency and spend.
Google reviews stagnate. Competitors with more reviews rank higher in Maps Pack.
Review request sent at optimal timing — 24 hours after the visit, via SMS. Negative feedback captured privately. Google ranking improves consistently.
Automation Flow

From first visit
to loyal, referring regular.

01
Reservation booked or walk-in contact captured
Every customer enters the system
Reservation confirmation automated. Walk-in contact captured via QR code feedback card, loyalty sign-up, or WiFi login. Every customer gets into the CRM — with or without a reservation.
02
Reservation reminder — 24 hours before
No-shows down, covers protected
Automated reminder at 24hrs. Reschedule or cancel option included. For large party reservations, a 48hr reminder is added. Simple to implement, immediate impact on no-show rates.
03
Post-visit review request
The most valuable message you send
24 hours after the visit: a warm SMS — 'Thank you for visiting us last night. If you have a moment, we'd love your feedback.' 5-star: Google link. Under 5 stars: private internal feedback capture.
04
Loyalty and return visit sequence
Bring them back before they forget you
2–3 weeks after their last visit: a warm return incentive message. For customers who visit regularly, a loyalty milestone acknowledgement. For customers who've been quiet for 60+ days, a re-engagement campaign.
05
Birthday and special occasion messages
The message every customer notices
Birthday SMS sent on the day with a personalised offer. Anniversary messages for couples who celebrate at your venue. These messages have the highest open and redemption rates of any restaurant campaign.
06
Catering and event enquiry automation
High-value jobs handled quickly
Catering enquiries via your website or Google Business get an instant automated response with a qualification form: event type, date, guest count, budget. Qualified leads escalated to your team with full context.
What We Build

The full restaurant
customer lifecycle stack.

Review Generation Engine
Post-visit review request sent at the optimal 24-hour window. Sentiment-filtered — 5-star reviewers go to Google, dissatisfied customers go to a private internal channel. Your Google rating improves consistently.
Loyalty & VIP Program
Milestone-based loyalty: 5th visit, 10th visit, spend thresholds. VIP customers tagged and treated differently — earlier access, priority communication, personalised offers. Retention improves most for your highest-value guests.
Re-Engagement Campaigns
Automated re-engagement sequence for customers who haven't visited in 60+ days. Personalised message, return offer, and urgency element. 15–25% of lapsed customers re-engage when reached at the right moment.
Birthday & Occasion Automation
Birthday SMS sent on the actual birthday with a personalised offer. Valentine's Day, anniversary, and holiday campaigns targeted to relevant customer segments. These messages consistently outperform general promotions.
No-Show Reduction
Reservation reminder at 24 hours with a frictionless reschedule/cancel option. For large parties, 48-hour reminder added. Reduces wasted covers and helps your team manage section capacity.
Catering & Events Pipeline
Dedicated catering enquiry pipeline. Instant response, automated qualification form, and follow-up sequence for leads that don't convert immediately. High-value jobs managed with the same rigour as table bookings.
FAQ

Before you
reach out.

How do you capture walk-in customers who don't book in advance?

Several options depending on your setup: QR code at the table that links to a feedback or loyalty sign-up page, WiFi login capture, or loyalty card sign-up at the counter. We design the capture method around how your restaurant actually operates.

Can you connect to OpenTable, Resy, or our reservation system?

We evaluate your reservation system during the audit. In many cases, we can trigger automations based on reservation status updates. If direct integration isn't available, we configure a lightweight process to sync confirmed reservations into the CRM.

Our customers are tourists — does a retention system make sense?

For tourist-heavy locations, the focus shifts to reviews and referrals rather than return visits. The review engine becomes the primary driver — a steady flow of Google reviews from first-time visitors builds the long-term ranking that keeps new visitors finding you.

What do the re-engagement messages actually say?

They're written to feel warm and specific — not like bulk marketing. Example: 'It's been a while since we've seen you at [Restaurant Name]. We've added some new dishes we think you'd love — come back in next week and we'll take 10% off.' Short, personal, actionable.

Can this handle multiple locations?

Yes. Each location operates as a separate sub-account in the CRM with its own pipelines, phone numbers, and customer databases. All managed from a single dashboard, with reporting visible at both location and brand level.

Great food deserves
repeat customers.

Free audit — Muhammad reviews your current customer lifecycle and builds the specific retention and review system for your restaurant.

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